This is the gold standard in SSL certificates, delivering the highest level of consumer trust through the strictest authentication standards. EV verification guidelines, drawn up by the CA Browser Forum, require the CA to run a much more rigorous identity check on the organization or individual applying for the certificate. This can be a time consuming process, but it’s worth it. Sites with an EV SSL certificate have a green browser address bar and a field appears with the name of the legitimate website owner and the name of the security provider that issued the certificate. These clear visual cues reassure the visitor that they’re dealing with a legitimate site that cares about their security.

An extended validation SSL certificate requires a longer checking process before it can be authorised. Because of this, it means that your website will be highly trusted and protected by anyone that uses it. These are the highest security certificates because they link company information with the domain name. They provide protection form phishing attacks and that is why customers feel safe when they can see that one is being used.

Extended Validation SSL Certificates – EV is really a must-have for e-commerce and websites handling sensitive information, such as insurance records credit card information. The obvious visual assurances put the customer at ease and give them the green light to purchase more and more often, meaning you can quickly recoup the extra cost of an EV certificate in the form of increased revenue. Also, if there’s some ambiguity that you own a particular domain name, because it differs from your company name, for example, you should consider an EV to reassure visitors that it’s a legitimate site under your ownership.