At present, when the vast majority of financial transactions is conducted via the Internet, and websites are required to fulfil rigorous standards for personal data protection, having an SSL certificate becomes a necessity. The investment in SSL certification is not only a requirement (The Chrome 68 edition is out now and it marks websites without SSL as “not secure”), but there are many practical reasons to own one.
Comodo has informed that they will end promotion for Comodo InstantSSL with free EV. You can still order Comodo InstantSSL with free EV up to 30.05.2017. After this date offer for Comodo InstantSSL with free EV will be discontinued.